Andersson bell launched in seoul the year of 2014. The brand began from a creative director. Who got an inspiration from contrtasting two different cultures of korea and scandinavian. It was launched by reinterpreting scandinavian vibes to create new objects from a point of korean´s view. The brand´s each word contains its own meaning. The first word andersson is from a typical swedish last name. And the second word bell represents a traditional korea temple bell. Simply the two contrasting cultural traits combined as one and became andersson bell. At this point, with the likes to show its perspective and unique brand by putiing contrast various cultures together. And not just only set limits to the scandinavian.
Each timeless collection features classic tartans, pressed pleats and subtle pops of color. The pieces in our edit are so easy to incorporate into your everyday wardrobe. Integrating past and present. Traditional and modern, simple and trendy essences and elegantly and flexibly maintains a perfect balance. Applying contemporary, street, trend, and mix match style concepts, andersson bell fabricates a young artistic and casual brand. Andersson bell is available both online and in store.